Naomi Poe & Better Batter Part 1: A For-Profit Business with a Nonprofit Heart
What is Better Batter? Better Batter is a gluten-free, casein-free, and allergen-free mix company with products like flour mix, cake mixes, brownie
Better Batter Balances Business with Charitable Giving: Q&A with Owner Naomi Poe
I first met Naomi Poe at a State College Celiac Support Group picnic, where she was slated to be the guest speaker, in July of 2011. She had traveled
Naomi Poe & Better Batter Part 2: Personal Struggles Lead to Business Big Bang
What did you want to be when you grew up? Did you see yourself as an entrepreneur or business owner? I didn’t set out to go into business. I want
Naomi Poe & Better Batter Part 3: GMOs, Fad Diets, and Making a Positive Difference
In addition to celiac disease, what other allergies and intolerances to you have? I know I’ve always had an allergy to bee stings. The list has j
Naomi Poe & Better Batter Part 4: Thoughts on Business from a “Person in Business”
You seem like a pretty confident person, and you are clearly successful. Were you always this confident, or is this something that developed as you ma
Naomi Poe & Better Batter Part 5: Taking Over the World One Gluten-Free Product at a Time
Better Batter started as a one-product company. In addition to the original flour mix, what other products do you now offer? In 2010 we put out o
Tara Caimi is an independent writer and editor with a BA in journalism and an MFA in creative writing. Her essays, stories, and articles have appeared in journals and magazines including the Writer’s Chronicle, The MacGuffin, Fire & Knives, Outside In Literary and Travel Magazine, Pithead Chapel, and Oh Comely magazine.
